emil ruder
“Typography has one plain duty before it and that is to convey information in writing.”
I accidentally explored some of the (maybe) lesser-known founders of the International Typographic Style, a style also knows as Swiss Style.
The Swiss Style was defined by the use of sans-serif typefaces, and employed a page grid for structure, producing asymmetrical layouts.
We are talking about projects and posters from the 50′s and 60′s that continue to influence both print and interactive design till nowadays. Α contemporary value style with works considered phresh to this day.
Google – surfing led me to a designer and typographer by the name of Emil Ruder (1914-1970), who played a key part in the development and dissemination of the Swiss Style.
These posters are over 50 years old, made with no photoshop or corel or whatever fancy software used nowadays.
impressive & beautiful
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